Welcome to Vision Education and Technology Foundation

Welcome to Vision Education and Technology Foundation

 
PROFESSIONAL DIPLOMA IN DIGITAL MARKETING & BRANDING (PDDMB) ( S-VTCA008 )

BASIC INFORMATION

Course Syllabus:

  1. Introduction to Digital Marketing

    • Digital Marketing Basics
    • Importance of Branding
    • Current Digital Trends
  2. Website Optimization

    • Creating a User-Friendly Website
    • SEO Basics
    • Landing Page Optimization
  3. Content Marketing

    • Developing Content Strategy
    • Blogging and Video Marketing
    • Content Distribution
  4. Search Engine Optimization (SEO)

    • On-page and Off-page SEO
    • Keyword Research
    • Link Building Strategies
  5. Social Media Marketing (SMM)

    • Social Media Platforms Strategy
    • Paid Advertising
    • Community Building
  6. Email Marketing

    • Building Email Lists
    • Creating Effective Campaigns
    • Measuring Email Performance
  7. Pay-Per-Click (PPC) Advertising

    • Google Ads Overview
    • Bidding and Budgeting
    • Conversion Tracking
  8. Brand Building Strategies

    • Defining Brand Identity
    • Brand Voice and Storytelling
    • Customer Engagement
  9. Analytics and Performance Tracking

    • Understanding Digital Metrics
    • Using Google Analytics
    • Reporting and Insights
  10. Digital Marketing Tools

  • Tools for Automation and Optimization
  • Managing Campaigns Efficiently